iWatch smartwatch with a white band, showing 10:09

Looks expensive. Isn’t.

The Brand You Know

The smartwatch everyone wants, without the $400+ price tag. Calls, health tracking and a 1.85-inch AMOLED screen, on iPhone or Android.

Shop from $49.99See all 11 styles
  • Free shipping
  • 30-day returns
  • No monthly fee
Bluetooth calling Heart rate Sleep tracking Water resistant AMOLED display Sports modes iPhone & Android

Pick your watch.

Shop all 11 styles
  • iWatch BCWR

    BCWR

    Black case, white rubber band

    $49.99

    Shop
  • iWatch GCBR

    GCBR

    Gold case, black rubber band

    $49.99

    Shop
  • iWatch BCPR

    BCPR

    Black case, pink rubber band

    $49.99

    Shop
  • iWatch BCBR

    BCBR

    Black case, black rubber band

    $49.99

    Shop
  • Coming sooniWatch SCBR

    SCBR

    Silver case, black rubber band

    $49.99

    Shop
  • Coming sooniWatch GCWR

    GCWR

    Gold case, white rubber band

    $49.99

    Shop
  • iWatch GCPR

    GCPR

    Gold case, pink rubber band

    $49.99

    Shop
  • iWatch BCOR

    BCOR

    Black case, orange rubber band

    $49.99

    Shop
  • iWatch GCGM

    GCGM

    Gold case, gold metal band

    $59.99

    Shop
  • Coming sooniWatch SCSM

    SCSM

    Silver case, silver metal band

    $59.99

    Shop
  • iWatch BCBM

    BCBM

    Black case, black metal band

    $59.99

    Shop

Take calls on your wrist.

Get texts and app notifications, at a glance.

iWatch smartwatch showing an incoming phone call
Messagenow

Deena

Running late. Grab us a table?

Works with both.

iPhone

Free companion app

Black iWatch smartwatch showing 10:09

Android

Same app, same features

Pairs in minutes. Calls, steps and sleep on either phone.

No monthly fee.

Buy it once. It’s yours.

The watch
Yours to keep
Companion app
Free
Calls and tracking
Included
Updates
Included
iWatch smartwatch showing $0 a month, no subscription

Worn every day. Loved by everyone.

  • GCGM

    “It looks sleek and stylish, but it’s also really functional and easy to use.”

    Kathy V.Verified Amazon purchase
  • BCOR

    “This watch is more durable than I expected and setup is very easy.”

    Vince D.Verified Amazon purchase
  • GCBR

    “Nice watch for a fair price. It definitely exceeded my expectations.”

    TalVerified Amazon purchase
  • BCPR

    “Love the watch, works perfectly and looks great!”

    Ben P.Verified Amazon purchase

Excerpts from verified Amazon reviews, October 2026.

7days

Charge less, wear more.

Up to a week's worth of battery life.